From www.qvc.it
QVC arrives in Italy. The channel for those who love shopping offering a new way of shopping in the homes of Italians from October.

• After having won over the Americans, QVC presents itself in Italy with a format 100% Made in Italy
• With more than 50 million customers and 17,000 employees in the world, the new TV channel becomes a competitor of the world’s top retailers
• Big names and fashion brands will find space on Digital Terrestrial and satellite for 17 hours a day to broadcast live
• By 2012 QVC Italy expects to reach 22 million households

Milan, July 7, 2010 – On 1st October 2010 QVC Italy officially opens its doors, the second biggest American television channel in size, with a turnover of approximately 7.5 billion dollars. Trendsetter of a new shopping experience, QVC Italy will enter the homes of Italians guiding them in making purchases with the same elegance and savoir faire of a personal shopper.
On satellite and Digital Terrestrial, QVC Italy will soon be engaging with its customers with air time of 17 hours, planning products, promotions and offering services in accordance with customers’ preferences. On satellite and Digital Terrestrial, QVC Italy will soon be engaging with the top brands both Italian and international products. Products in fashion, beauty, accessories, jewelry, home, electronics, music, sport and wellness represent the heart of the offers made by the new tv channel, which only sells products of top quality thanks to a direct relationship and exclusivity with selected partners (e.g. Bose, Birkenstock, Basile, I Santi)