Design in the Age of Experience, the event that brings the Design Futures in Milan
Today, it is hard to imagine what will happen in the near future: if our lives will be under the control of sophisticated electronics or if the artificial intelligence will leave us free from iterative and tedious tasks. Whatever will happen, our reality will be ever more linked to the interaction between humans, machines and the connection to the Web, thanks to the Internet of things.
The 4th and 5th of April in Milan took place Design in the Age of Experience, an interactive forum where the latest technologies have been shown by the most important innovation pioneers. Dassault Systemes presented 3DEXPERIENCE®, a platform that allows to comprehend consumers’ preferences with the aim to develop innovative products for different fields like Architecture, Engineering and Construction.
Divided in four different panels, the exhibition was focused on these topics: Design is science driven, Design is the business plan, Design is tribes and Designing experience. On the stage, speakers specialize in different fields like fashion, architecture, design, engineering, automotive and retail, offered their experience in order to communicate the importance of the User Experience in the market.
Nowadays, the Experience Design represents a key to engage with users and drive loyalty in many different industries, thanks to the connection of the different touchpoints and a seamless sharing of data and information that goes beyond the single branch. In the Playground area of the exhibition, visitors had the chance to live a suggestive and emotional User Experience, and tried the 3D home virtual reality, HoloOak (with Microsoft HoloLens technology) , Large Scale Merchandising Experience and 3D Printing Revolution.
Even though their interface it is far from being realistic, they are the proof that augmented reality and immersive experiences will be soon part of many different activities. Design in the Age of Experience exhibition, highlighted the importance of 3D modeling in every single creative field, merged with User Experience Design methods.
Very soon we will see 3D applications not only for playful activities like gaming, but also for generative architecture modeling or automotive engineering projects. It is a revolution that every user must comprehend and master, because it will change permanently our way to see and perceive reality.
