Massimo Gianquitto’s Attendance at “Do we know our Company?” Organized by Circolo delle Imprese

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Level recently attended “Do we know our Company?”, an event hosted by Circolo delle Imprese on the 20th of february. A few of the guests present for the event included: Mauro Piazza, currently a candidate for the Governorship of Lombardia, Massimiliano Salini, a member of the European Parliament and Daniele Nava, a former provincial president of Lecco.

Also making an appearance was the CEO of Level, Massimo Gianquitto, who was chosen as a Testimonial for the event due to his vigorous efforts in establishing his company as an excellent representation for what the province of Lecco has to offer.

Presenting his experience as a CEO to the 120 entrepreneurs in attendance, he described Levels evergrowing development through an inspirational speech, comparing Entrepreneurship to that of artistic expression (a passion of his, for which he lectures on its history at IED, Istituto Europeo di Design in Milan).

Naturally he began his presentation with a few wise words from Marina Abramovich, winner of the Leone d’Oro during the 1997 Biennale dell’Arte, and author of her esteemed memoir Walk Through Walls: “If you wake up in the morning with the need to realize your ideas… having obsessions to create… desiring it even, then you are surely an artist. However, simply having such thoughts are not the makings of a great artist”.

He continued:  “It is in my opinion, that the role of an entrepreneur is not that dissimilar to that of an artist’s, as both possess grand ambitions of expressing their visions in a new and original light. The ability to be inventive is an attribute often required by both professions, moreover it is a necessity for any exceptional leader, especially when involved in managing a company; one must always stay resilient and remain passionate in today’s expansive, ever changing market.

Innovation does not come easily, it requires a constant effort, continually exploring and seeking out solutions that solve the problems of old differently, and the new problems we create effectively.”